Aaron Helwig

Turning ideas into digital magic

Watercolor Love website

I designed and built a website for Marita's Watercolor Love around the character of the paintings: paper, texture, small details and the rooms a piece might eventually live in. The work covered the portfolio, individual paintings, process, commissions and enquiry flow.

Watercolor Love homepage with paper textures, a pinned painting and large editorial typography.

I used the artist's work and process material to shape the browsing experience, then built an image pipeline with responsive assets and deferred video. Detail pages and room-preview ideas help a visitor consider the work beyond a thumbnail grid.

The current implementation is a deployed website with a dynamic enquiry flow that opens an email draft prefilled with details of the work the customer is interested in.